Matt’s approach to business growth is refreshingly different - and landlords, investors, and BTR/PBSA operators can learn a lot from his blueprint.
Growth That Aligns With Values
Matt Giggs didn’t scale his agency network by copying competitors. He did it by building clarity around what he stood for - and hiring people who believed in that vision.
At base, we take the same view. Growth that doesn’t align with service quality, cultural consistency and long-term thinking is short-lived. For our landlords, that means:
• A consistent management experience, no matter the size of their portfolio
• A team that is engaged, accountable and empowered
• Long-term relationships that outlast market trends
Culture Is the Ultimate Scaler
Matt emphasises that you can’t scale service unless you’ve scaled culture first. If your team isn’t aligned on expectations, tone, and standards - growth just multiplies problems.
In a London lettings market where demand is high and tenant expectations are rising, this matters. At base, every new staff member is trained not just in processes, but in values. That creates a cohesive experience for landlords and residents alike.
People Over Process - But with Process That Works
Matt doesn’t dismiss systems - in fact, he’s a big advocate for frameworks. But what makes them work is the people delivering them with consistency, care and clarity.
This is exactly how we operate at base. Our landlords know that from tenant onboarding to property maintenance and deposit return, our processes are:
• Transparent
• Timely
• Delivered by a team that cares
And the result? Lower voids, higher tenant satisfaction, and fewer headaches.
Redefining Success in Property
One of Matt’s strongest messages was this: success isn’t just about transaction volume. It’s about:
• Team wellbeing
• Client trust
• Longevity of relationships
That mindset is baked into everything we do at base - from how we communicate with NRLs to how we manage BTR schemes and advise PBSA operators.
We don’t measure success in lettings by monthly volume. We measure it by the number of clients who never leave.
Final Thought: Build With Intention
Matt Giggs reminded us that growth, when done right, isn’t fast - it’s foundational. And that’s exactly how we approach lettings and asset management.
So if you’re a landlord or operator in London’s PRS, and you’re tired of agencies that scale by cutting corners or diluting service - we’d love to show you how growth with integrity feels.
Because when your agent grows with you - not past you - that’s when property investment becomes a truly long-term play.
