In a recent episode of The Viking Chats, Base Property Specialists’ co-founder Kristjan Byfield sat down with Chris England, co-founder and creative director of PVS Media, to discuss the power of video storytelling in property. And for any landlord, BTL investor, BTR developer or institutional operator trying to attract quality tenants, stand out in a crowded market, or elevate their brand - this conversation offers real, actionable value.
From Listings to Legacy: The New Role of Video
Chris makes one thing clear: most property video content is missing the point. It’s either over-polished and soulless, or it’s just a walk-through with some background music. Neither builds trust. Neither communicates value.
What today’s renters respond to is authenticity. They want to get a feel for the people, the place, the lifestyle, and that’s exactly where storytelling comes in. A well-crafted, human-first video doesn’t just showcase square footage. It sells the experience of living there.
For landlords and investors, this means fewer voids, stronger engagement, and better tenants who feel emotionally invested before they even view.
Marketing That Works Harder - for You and Your Agent
At Base, we’ve always believed that property marketing isn’t just about exposure, it’s about connection. That’s why we align with forward-thinking content creators like PVS Media who help agencies create work that resonates.
Chris and Kristjan discuss how agents can:
- Use video to communicate not just features, but lifestyle
- Embed humour, warmth and tone to attract the right kind of tenant
- Build a recognisable, trustworthy brand in the eyes of renters and landlords alike
If you’re a landlord looking for long-term returns and less hassle, this is the sort of innovation your agency should be embracing.
What Storytelling Means for Your Portfolio
Whether you own a single flat in Shoreditch or manage a BTR portfolio across Zones 1–4, effective marketing helps you:
- Minimise void periods by attracting interest earlier
- Improve tenant quality and retention by setting accurate expectations
- Differentiate your property even in crowded online portals
And it’s not just the properties themselves. Video content can - and should - reflect the ethos of the agency marketing your home. That transparency and personality breeds trust and credibility, both with landlords and with renters.
Done Is Better Than Perfect
One of the most practical takeaways from the episode? You don’t need a huge budget to make video work. Chris encourages agencies to be confident enough to create low-lift, DIY content alongside more professional pieces. Often, the more spontaneous and honest the content, the better the engagement.
That’s exactly why, at Base, we continually invest in marketing that feels real. Not just glossy. We know that our clients and tenants value communication that feels human, and the numbers back that up.
Why This Matters Now
Letting residential property in London is not getting easier. There’s more regulation, more choice for tenants, and higher expectations across the board. The landlords and investors who win in this new landscape are the ones who treat their properties - and their agency partnerships - like along-term business.
And that business needs brand equity, trust, and standout service.
Video storytelling isn’t fluff. It’s strategy.
And if your current agent hasn’t embraced that yet, it might be time to talk to someone who has.
🎧 Want to hear more? Listen to the full episode of The Viking Chats with Chris England now on Spotify.
