With over two decades in the industry, Costas has seen lettings from every side - as an agent, as a portal executive, and now as a senior leader in one of the UK’s most widely adopted lettings platforms. His insights, shaped by experience and driven by clarity, are exactly what landlords and investors in London’s PRS, BTR and PBSA sectors need to hear.
From the Agency Floor to Industry Influence
Costas’s journey began in agency - which gives him a credibility few PropTech leaders can match. He’s lived the day-to-day of managing tenancies, handling landlords, dealing with disputes and chasing paperwork. That frontline empathy now informs how he approaches technology and operational change.
For landlords, this matters. It means the systems built at Goodlord are designed not just to tick digital boxes, but to make real agency life - and by extension, your portfolio - run more smoothly.
Lettings is Still About People
Despite all the talk about automation, AI and efficiency, Costas is clear: lettings remains a people business. You can digitise processes, but not relationships.
At base, we believe the same. Whether it’s a tenant onboarding or a landlord update, what builds trust is clarity, care, and consistency - supported by good tech, not replaced by it.
Smart landlords understand this too. They want agents who:
• Communicate clearly
• Operate efficiently
• Protect their asset and reputation
And the right systems - like Goodlord’s - help make that possible.
Lessons from Rightmove
During his time at Rightmove, Costas saw how data, marketing and customer experience converged. But he also saw the risks of stagnation - how easy it is for big players to stop listening to their users.
At base, we’ve always prioritised adaptability. Markets shift. Regulation tightens. Tenant expectations grow. Agencies - and the landlords who work with them - must evolve too.
It’s why we choose our partners carefully, and why we’re aligned with platforms that continue to learn, iterate and support - not just sell.
Why Good Processes Lead to Good Performance
A consistent thread throughout our chat with Costas was this: well-run operations are the foundation of asset performance. That’s true whether you own 2 properties or 200.
Digital tenancy progression, embedded compliance, better document trails, smoother payments - all of these support:
• Lower risk
• Fewer voids
• Happier tenants
And happier tenants mean longer stays, better care of the property, and more stable returns.
Final Thought: Work with Agents Who Get It
Costas Frangeskou’s career is proof that longevity in lettings comes from evolution, not ego. The agents - and the landlords - who thrive in the coming years will be those who embrace change without losing their humanity.
At base, we’re proud to be part of that camp. We work with partners like Goodlord because they help us deliver a better service, a better experience, and a better long-term outcome for our landlords.
Because great lettings isn’t just about what happens today. It’s about building a legacy you can be proud of - one tenancy at a time.
