In our latest episode of The Viking Chats, Base Property Specialists co-founder Kristjan Byfield sits down with Ben Moser, Director of Operations at Petermans Estate Agents and Managing Director of Petermans Housing Initiatives. Ben isn’t just the next generation of his family’s long-standing South London agency—he’s a forward-thinking operator with bold ambitions to reshape what residential property means in modern Britain.
This isn’t just another property podcast. It’s a rare and valuable window into the kind of leadership and thinking London landlords, investors, and institutional operators should be looking for in their agency partnerships.
Investing in Values, Not Just Property
Ben’s vision goes beyond bricks and mortar. Through Petermans Housing Initiatives, he’s actively working to create more accessible social housing and reduce housing inequality—leveraging private sector systems to deliver public sector impact.
For professional landlords, BTR and PBSA operators, this signals a major cultural shift: the next generation of agents are not just facilitators—they're collaborators in social change. That matters in a city where ESG, tenant wellbeing, and community impact are rapidly becoming central to investment strategy.
What Kind of Agent Do You Really Want on Your Side?
Ben doesn’t talk like a traditional estate agent—and that’s the point. He speaks like someone who:
• Understands the weight of legacy, but isn’t afraid to challenge it
• Has worked from the ground up, not coasted in on his surname
• Believes culture, transparency and communication matter just as much as results
If you’re a landlord who wants a passive income and a proactive partner, these are the people you want handling your asset.
Gen Z Renters, Flat Structures & the Future of Tenant Experience
Today’s renters—especially in London’s competitive market—are increasingly values-driven. They expect agents and landlords to:
• Prioritise mental health and housing stability
• Communicate with clarity and empathy
• Offer transparency, not just paperwork
Ben and his team operate in a flat structure, creating a culture of accountability and innovation that filters directly into their client service. That translates into:
• Lower tenant turnover
• Stronger landlord-tenant relationships
• A more seamless experience for all parties
At Base, we know this approach works—because it’s how we operate, too.
Why We Spotlight Other Ethical Agencies
At base property specialists, we believe that raising the bar in our industry doesn’t come from competition—it comes from collaboration.
That’s why we’re proud to shine a spotlight on the work of other ethical, values-led agencies like Petermans. While some may see them as competitors, we see them as allies in shaping a better property landscape—one that works for landlords and tenants alike.
These conversations matter. By platforming voices like Ben’s, we aim to:
• Inspire innovation in property management
• Celebrate operational integrity and people-first service
• Highlight the professionals who move the needle in housing quality, ethics and trust
When great agents lead with transparency, compassion and competence, we all benefit—landlords see stronger returns, tenants enjoy better homes, and our cities become more liveable for everyone.
The Landlord’s Lens: Why This Matters
If you're a London landlord, property investor, or operating within BTR or PBSA, the stakes are high:
• Regulations are tightening
• Expectations are rising
• The reputational impact of your chosen agent has never mattered more
You need agency partners who are culturally literate, socially aware, and operationally solid.
Ben Moser is part of a new wave of property professionals who are reshaping trust in our sector—and making it personal.
He talks openly about:
• Fatherhood and the modern demands of balancing work and purpose
• The emotional toll of carrying a family legacy while creating his own
• Why housing must serve more than the bottom line
These aren’t just “nice to haves.” They’re the foundations of future-proof property strategy.
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