Marketing

London property marketing services

London Property Marketing

Since base opened in 2004 our focus for marketing properties has always been Internet-based. The fact is that, for several years now, the internet is where the vast majority of Tenants and Buyers search and find their new home. This is particularly true in London and the UK. However, new trends are developing in two key areas of the Internet and how people interact with this to find property: social media and smartphones.

Internet-led marketing

For this reason you will find us, and our properties, across all the major property portals including Rightmove, FindaProperty, Primelocation, Zoopla, Globrix, PropertyLive and many more. Through these channels you will also find our properties listed on a wide range of other websites.

Social media marketing

These are areas that cannot be ignored with Facebook claiming to have over 30 million registered UK users (half the UK’s population).. Therefore, visitors to the baseps Facebook page can now search our entire property database without needing to leave the website.

We are right at the peak of the social media revolution. You will find all of our properties listed on both our Facebook and Twitter pages. You will also notice that all property listings on our own website also carry Facebook ‘like’ buttons and ‘tweet’ links to allow people to easily share properties through their own social networks.

Smartphone ready

More than 50% of the UK population now with smartphones with regular mobile internet access. We are stay at the forefront of technology to ensure that your properties reach the widest possible audience.

Our website is fully ‘mobile-friendly’ and properties can be viewed online using any smartphone. For those with an iPhone that want to stay up to date with the latest instructions they can download our FREE iPhone App. Just go to iTunes or can find it in the App Store on their phone by searching for ‘base property’.

Photography

We pride ourselves on the quality of our photography and always take the time and effort to ensure that we take images that show your property in the best possible way.

Outstanding customer service

Our service is also our marketing. Because we constantly strive to provide the Best Customer Service we receive a huge amount of referrals and recommendations.  Our Tenants and Clients are also incredibly loyal. We have Tenants and Buyers on our books who look exclusively with base when seeking a new London property or home. A lot of these will pay a premium in the knowledge that they are getting a quality property and will receive an excellent service.

Email and SMS updates

Using Jupix, one of the industry’s leading property software solutions, we are able to notify applicants on our databases by both email and text message the instant a suitable property becomes available. Parties are sent links to view the full property details on-line on a computer or smartphone and can easily contact us to arrange a viewing.

Newsletters

Selected properties are promoted through our monthly and weekly e-newsletters for Tenants, Landlords, Buyers, Sellers and ‘local news‘.

Office windows

Local properties are promoted in our office window in the heart of Shoreditch Triangle with full-size A4 images and QR Codes taking interested parties direct to the property’s own page on our website.

On the streets

Wherever possible, we like to place an agent board at the property to ensure local residents and visiting property hunters are aware that your property is available and can easily enquire about it.

And much more…

We can also arrange Floorplans, Video Tours, stand-alone websites and more at specific request. If you would like to know more about our ‘enhanced marketing’ option then do talk to one of our friendly staff.

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