Captain Flash and the Rebranding Exercise

Captain Flash branding flyerDespite our best efforts, our customers have been going instead to award-winning letting agents, the kind of schmucks who actually bother to deliver great customer service. But I’ll soon put a stop to that.

What they don’t realise is that I, Captain Flash, have a secret weapon that will have the punters flocking to my door! Who needs industry knowledge when you have…

A rebranding exercise!

I gather from the Olympics that having a brand means having lots of crazy rules and suing anyone who copies you. Just slap some bright colours and a shiny logo on something, and it won’t matter whether or not you have industry accreditation… a brightly coloured tie will be enough to impress.

So here are the Captain Flash brand guidelines:

  • Size. Just make the logo as big as possible. Nothing says impressive like an oversized font!
  • My face. Everyone wants to see my smiling face on posters, the website, the side of our minis.
  • My fashion sense. All my employees should dress exactly like me. A a matching yellow tie and purple shirt just screams professionalism.
  • Buzz words. Throw out as many lettings-related buzzwords as possible. Dazzle them with the brand, and no-one will realise we don’t know what we’re talking about!

If I can find a retro but chic car to style with the Captain Flash brand, so much the better – how about Volkswagen Beetles with the tie painted on the bonnet? After all, that’s what customers really want, none of this good reviews, rewards and regulation nonsense!

If you’re fed up of Captain Flash and want substance as well as style, get no-nonsense letting services from base property specialists we are regulatedreviewed and rewarded.

About the Author


base Property Specialists is a lettings and estate agent with customer service at the heart of everything we do since 2004. Buyers, sellers, landlords and tenants trust our insider advice on Shoreditch, Hoxton, Spitalfields, Old Street, E1, E2 and many more London areas.

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